The Evolution of Media

This reading was a little dull because it was an educational history, but I actually found most of the topics to be interesting because media has so much influence on humanity.

I think I was most surprised during this reading when I read that postal services were believed to have begun as early as 1600 B.C. by ancient Egyptians. Delivery seems to be one of the author's main points considering he even states, "A possible business opportunity might be in the area of automated physical delivery, not only of letters, but also of small packages containing various small goods" (p. 19). He is definitely correct regarding this point, because communication is now instantaneous, but physical delivery requires manpower.

Another interesting part of the reading pertains to the printing press. Writing took forever and was not easily copied compared to typewritten word. With the invention of the printing press, people were able to share their writing with many people. Now it seems the printing press may be on its way to extinction considering we have word processors that correct our mistakes as we type messages onto LCD screens for instantaneous sharing worldwide.